An Event Planner’s Guide on How to Plan a Dream Wedding

plan a dream wedding

This year, there are 23,778 wedding planner businesses in the United States which is a 10% decline from the year before.

Although there are fewer wedding planning businesses around the country, people are still getting married at a steady rate.

What does this mean for those looking to begin a career in event planning? It means now is the perfect time to start!

If you want to plan a dream wedding for every client you come across, read our guide to find out how to make that goal a reality.

How to Become a Wedding Planner

Before you can start planning dream weddings for happy couples, you need to learn how to become an event planner. You can find event design courses and programs in the event management field to help you get started.

However, to truly grace couples with dream weddings, there is much more to learn. Use the following tips to become the best event planner you can be.

Create a Good Image

If someone comes to you to plan a dream wedding for them, they are going to make a snap judgment when you meet them. A wedding planner is supposed to behave with a level of professionalism and poise.

Your overall image should showcase your talents as an event planner. Focus on being business-oriented, neat, organized, and knowledgable.

Showcase Professionalism

Yes, we’ve touched on this point, but we want to add to it because of how important it is. As an event planner, you’ll need to look like a professional and act like one too.

Like other professions, you should carry the same level of professionalism in your daily life. The way you interact with others is going to indicate whether or not you are successful.

Get Organized

As a professional wedding planner, you may have to juggle more than one event at a time. Because of this, it is essential to have organizational skills.

As a general rule of thumb, you should prioritize the events that are coming up sooner than others. However, you have to be careful not to neglect other weddings in the meantime.

The easiest way to get organized is by having a calendar and to-do list. You can do this with a physical planner or by using technology. Chances are, using technology will be easier and your clients will feel more comfortable with it.

Market Yourself

Wedding planners have to dabble in marketing to get their name out there. The best strategy will cost you little money while getting your name out to the locals.

You can use social media and a website to build up your personal brand. You can also find an event planning business to work for that will handle most of the marketing for you.

Widen Your Network

Nowadays, many jobs require knowing a network of people. This couldn’t be more true for event planners.

As you work on building relationships, they may come in handy in the future.

For example, you can get to know wedding venue owners, florists, bakers, photographers, DJs, etc. One day, you may be able to get someone’s dream venue because of your relationships that another planner cannot.

How to Plan a Dream Wedding

After getting a few clients, you are ready to put your skills to use and plan a dream wedding. We’ll go over the best wedding planning tips to help you further.

Stick to the Budget

Knowing how to plan a wedding can get a little difficult if the couple has a strict budget with major asks. Not sticking to the suggested budget is a sure way to lose clients in the future.

Your job is to do everything you can to make a couple happy on their special day. Even if their requests are outlandish, you have to find a common ground to make them work.

Book the Big Elements First

Any great wedding planning checklist will have the photographer, venue, dress, and save the dates listed at the top. These are the bigger elements you should encourage a couple to get through first.

After planning the budget, booking a wedding planner is the next piece of the puzzle. Hopefully, your client has booked you enough in advance to find a great venue.

Unless a couple has a venue in mind, finding one will take time. In general, it’s best to book a venue a year in advance.

As the wedding planner, it’s up to you to get a client’s dream venue booked in a reasonable amount of time.

After the venue is booked, it’s time for your client to choose their wedding party. This can also be done around a year in advance.

The reason for choosing a wedding party far in advance is because it will allow the couple to then focus on their website. From there, they can register items and allow their loved ones access to them.

Just like venues, wedding photographers and videographers stay booked months in advance. Most clients won’t know who to choose, but with your networking skills, you should already have the right people in mind.

Last, help your bride look for their perfect wedding dress. If you took wedding planning design courses, you can use your expertise to help with the right dress and even bridesmaid dresses.

Handle the Smaller Elements Next

No element of a wedding is small, but you know what we mean. The next step of the process is helping your clients find the right flower arrangements, officiant, entertainment, and even help book the honeymoon.

Once you have the big pieces down, the rest of the wedding planning process should be a little less stressful.

Do You Have What It Takes to Be an Event Planner?

Whether you’ve dreamed of being a wedding planner your whole life or have found your new passion recently, you do have what it takes to be a wedding planner!

The hardest part of the job is getting started and making a name for yourself. If you follow the tips in this guide, you’ll be well on your way. The next step: plan a dream wedding for any client you come across!

Get started with your career by checking out our event education system. For any questions, contact us now.

Everything You Need to Know About Becoming an Event Planner

event planner

When people think of fast-growing industries, they think of technology or finance. They should think about event planning. 

Nearly 140,000 Americans are event planners. The industry will add an additional 10,000 jobs over the next decade, meaning it is growing faster than average. 

If you’re looking for an exciting job opportunity, you should think about becoming an event planner. But many people hesitate. They have a lot of questions about this line of work. 

How should someone prepare themselves for the job? What are the essential skills that a person needs? 

Here is your guide to answering those questions. 

You Should Get Educated

You do not have to go to college to be a successful event planner. But you should try to get a college education. 

There is no Bachelor’s degree in wedding planning design, so you should try to pursue a program in hospitality. A hospitality program will teach you business management, marketing, and public relations. 

If you enjoy being in college, stay and get a Master’s degree. You can take finance and entrepreneurship classes, which can set you up to run your own business. 

While at college, try to take classes outside of a core hospitality program. Taking art or literature classes can facilitate your creative thinking. 

Before you graduate, meet up with your teachers. Talk to them about life as an event planner. Take their contact information so you can use them as references and get referrals from them.  

You may be able to find event design courses in community colleges. Some provide only wedding planning courses, while others cover a range of events. In any case, try to take these classes and get a certificate in wedding planning. 

A few community centers or private businesses may have some classes. Search for “wedding design classes near me.” You may be able to get instruction in floral design, which many events rely upon. 

You Must Get Experience

Experience is just as important as education in event design. While you are in college, you need to work for an event planner. Google “wedding coordinator near me” to find jobs near you. 

As an entry-level employee, you can expect to handle the paperwork and office tasks. This sounds dull, but administrative duties give you knowledge of the back-end of the business. You may also handle some marketing duties, like sending emails to potential clients. 

Once you’re out of school, find a full-time job with an event planner. Intermediate-level employees handle more duties related to the events themselves, like finding venues. 

If you cannot find a job with an event planning company, find one with a hotel or entertainment agency. Both work alongside event planners, and you may be able to connect with one. They also give you experience in management and creative projects.  

See if you can attend some events yourself. Find a wedding event hall in Milwaukee and observe how they prepare for events. Take notes on qualities you like. 

Prepare Yourself for Long Hours 

There are many skills that event planners need to be successful. A good work ethic and endurance are two essential ones. 

Events require weeks of preparation. You have to meet with clients and figure out what they want. You have to find caterers, musicians, and venue hosts. 

Then you have to prepare the venue site itself. You have to find seating and a stage, in addition to decorations and amenities. The event itself can take hours to unfold.  

You can expect to work longer than forty hours a week, especially toward the start of your career. You may have to work late or come in early some days. 

This may sound stressful, but you can have a full life working long hours. Create a daily routine that is personalized to you. Make lists of everything you need to get done. 

Structure your days into logical blocks. If you have a lot of little tasks, break your days into hourly blocks. Spend one hour working on one task. 

If you have a lot of big tasks, break your days down into mornings, middays, and evenings. Get tasks that require troubleshooting done in the mornings. Then get routine stuff done during middays, and prepare for the next day during the evenings. 

Stay Creative and Fresh 

Being creative and energetic are two other essential skills. Every client is different, and you have to adapt to their needs and desires. You often need to come up with new ideas to resolve a problem or go the extra mile. 

Give yourself time to read, write, and look at art. Keep a journal with you and jot down ideas you can use for events. 

Get at least eight hours of sleep every night. If you’re tired, you won’t be able to give your clients their full attention. 

You may have clients from different cultural backgrounds than you. Let them take the lead on their events, especially if you are unfamiliar with their culture.

But act as a resource for them. Offer your perspective on venues they can find and how they should schedule their event. 

Find the Best Event Planner 

You need to take some steps before you become an event planner. Get yourself educated. Find courses in event design, or pursue a major in hospitality management. 

Get a job at an event planning studio. If you can’t find one, work at a hotel or an entertainment agency. Start with an entry-level position that gives you knowledge of the back-end. 

Prepare yourself for long hours by writing a schedule for your day. Find sources of inspiration so you can adapt to your clients. 

Hire a planner yourself and see what they do. K&S Events offers the best services in Milwaukee. Contact us today.