This year, there are 23,778 wedding planner businesses in the United States which is a 10% decline from the year before.
Although there are fewer wedding planning businesses around the country, people are still getting married at a steady rate.
What does this mean for those looking to begin a career in event planning? It means now is the perfect time to start!
If you want to plan a dream wedding for every client you come across, read our guide to find out how to make that goal a reality.
How to Become a Wedding Planner
Before you can start planning dream weddings for happy couples, you need to learn how to become an event planner. You can find event design courses and programs in the event management field to help you get started.
However, to truly grace couples with dream weddings, there is much more to learn. Use the following tips to become the best event planner you can be.
Create a Good Image
If someone comes to you to plan a dream wedding for them, they are going to make a snap judgment when you meet them. A wedding planner is supposed to behave with a level of professionalism and poise.
Your overall image should showcase your talents as an event planner. Focus on being business-oriented, neat, organized, and knowledgable.
Yes, we’ve touched on this point, but we want to add to it because of how important it is. As an event planner, you’ll need to look like a professional and act like one too.
Like other professions, you should carry the same level of professionalism in your daily life. The way you interact with others is going to indicate whether or not you are successful.
As a professional wedding planner, you may have to juggle more than one event at a time. Because of this, it is essential to have organizational skills.
As a general rule of thumb, you should prioritize the events that are coming up sooner than others. However, you have to be careful not to neglect other weddings in the meantime.
The easiest way to get organized is by having a calendar and to-do list. You can do this with a physical planner or by using technology. Chances are, using technology will be easier and your clients will feel more comfortable with it.
Wedding planners have to dabble in marketing to get their name out there. The best strategy will cost you little money while getting your name out to the locals.
You can use social media and a website to build up your personal brand. You can also find an event planning business to work for that will handle most of the marketing for you.
Widen Your Network
Nowadays, many jobs require knowing a network of people. This couldn’t be more true for event planners.
As you work on building relationships, they may come in handy in the future.
For example, you can get to know wedding venue owners, florists, bakers, photographers, DJs, etc. One day, you may be able to get someone’s dream venue because of your relationships that another planner cannot.
How to Plan a Dream Wedding
After getting a few clients, you are ready to put your skills to use and plan a dream wedding. We’ll go over the best wedding planning tips to help you further.
Stick to the Budget
Knowing how to plan a wedding can get a little difficult if the couple has a strict budget with major asks. Not sticking to the suggested budget is a sure way to lose clients in the future.
Your job is to do everything you can to make a couple happy on their special day. Even if their requests are outlandish, you have to find a common ground to make them work.
Book the Big Elements First
Any great wedding planning checklist will have the photographer, venue, dress, and save the dates listed at the top. These are the bigger elements you should encourage a couple to get through first.
After planning the budget, booking a wedding planner is the next piece of the puzzle. Hopefully, your client has booked you enough in advance to find a great venue.
Unless a couple has a venue in mind, finding one will take time. In general, it’s best to book a venue a year in advance.
As the wedding planner, it’s up to you to get a client’s dream venue booked in a reasonable amount of time.
After the venue is booked, it’s time for your client to choose their wedding party. This can also be done around a year in advance.
The reason for choosing a wedding party far in advance is because it will allow the couple to then focus on their website. From there, they can register items and allow their loved ones access to them.
Just like venues, wedding photographers and videographers stay booked months in advance. Most clients won’t know who to choose, but with your networking skills, you should already have the right people in mind.
Last, help your bride look for their perfect wedding dress. If you took wedding planning design courses, you can use your expertise to help with the right dress and even bridesmaid dresses.
Handle the Smaller Elements Next
No element of a wedding is small, but you know what we mean. The next step of the process is helping your clients find the right flower arrangements, officiant, entertainment, and even help book the honeymoon.
Once you have the big pieces down, the rest of the wedding planning process should be a little less stressful.
Do You Have What It Takes to Be an Event Planner?
Whether you’ve dreamed of being a wedding planner your whole life or have found your new passion recently, you do have what it takes to be a wedding planner!
The hardest part of the job is getting started and making a name for yourself. If you follow the tips in this guide, you’ll be well on your way. The next step: plan a dream wedding for any client you come across!