Do you want to host a private or corporate event? If so, would you prefer expert event planners to assist you through the process?
Hosting any kind of event is a stressful experience. There’s so much to consider as well as lots of organizing and planning to take care of. For some people, it can become overwhelming, and they end up becoming a disaster.
Yet, it doesn’t have to be like this.
Professional event planners have the expertise and experience to deliver a memorable event. They can take the weight off your shoulders, which makes it more enjoyable for you.
But, the only challenge is identifying who these people are. To do this, you need a strategy to separate the good from the bad. After all, there are many event planners out there, and unfortunately, not all of them can deliver what they promise.
So in this article, we’ll share tips on how to identify the best event planners and who to stay away from.
Decide What Type of Event You Want
Before you can start searching for event planners, you need to determine your goals and objectives for the event.
Now, if it’s going to be your wedding or a birthday party, this part is rather straightforward. After all, you’ve probably been thinking about it for a while and have a good idea of what you want.
Whereas if you’re organizing a corporate event, it’s a little more difficult.
First, you need to decide what the purpose of the event is. For example, are you looking to launch a new product? Do you want to network with other companies?
Both of these will be completely different, and not all event planners will be experts in them.
So, decide what you want before trying to find someone.
Ask for Referrals
If you type event planners near me into Google, you’ll likely get dozens of results. This can make you feel overwhelmed and leave you scratching your head on how to narrow them down.
So, an easy way of creating a shortlist is to ask for referrals.
Speak to friends, family members, colleagues, business owners, etc., and ask for recommendations. It’s likely someone you speak to has hired an event planner at some point or knows someone who has.
Plus, close friends and family are the best for referrals. They’ll give you the most honest advice and inform you who to stay away from. This is because they only have your best interests at heart.
If you can get a few names, it’s a great starting point and helps speed up the process.
Check Online Reviews
A great way to assess a companies customer satisfaction rate is by reading online customer reviews. This allows you to identify any causes for concern and get an overview of how good they really are.
The best place to read reviews is on their Google My Business Page. There tends to be more on here than anywhere else and, they’re more likely to be genuine.
When reading the reviews, look out for common problems or issues. If you start noticing a trend, then you should be cautious.
Yet, it’s important to remember that most companies will have some negative reviews. Things can go wrong, and some customers are hard to please.
But as long as there are more positive reviews than negative, they should be ok.
Look for Experience
Ideally, you should look for event planners with a good amount of experience.
If they’ve been operating for many years, then it indicates that they’re doing something right. They’ve likely delivered successful events and had many repeat customers.
Whereas if you hire a relatively new company, you’re taking a risk. They’re still finding their feet in the industry ay not have the ability to achieve what you want.
The only exception would be if the founders and employees of the business had many years of experience already. For example, they may have worked elsewhere before starting the company.
It’s important to try and meet or at least have a good conversation with candidates first. This gives you a chance to interact and ask them some important questions such as:
- What is your experience?
- Have you hosted a similar event before?
- How would you handle things going wrong?
- What would your first steps be in planning this event?
A good event planner will also ask you some questions about your event, such as:
- What are your objectives?
- What’s your budget?
- How many guests will be attending?
They’ll also be a great listener and able to offer ideas. This shows that they want to help deliver your own event and not theirs.
Finally, ask them for references from previous clients. It’s good to hear for yourself the kind of experience people had.
Decide on a Budget
Most people want a big event with all the extras like champagne on arrival. Unfortunately, costs can add up and in no time you’ve spent all the money.
So, speak to your planner about a budget and ask for ideas on making it go further.
Plus, you need to be clear on how much they charge for their services. Ensure you are given a contract and ask about hidden extras.
What to Do When Hiring Event Planners
It’s important you follow each of the tips we have suggested when searching for event planners.
Make sure you take your time and do your research. After all, you want your event to go well, so you need to ensure you have expert help.
Finally, if you want to know how we can organize a perfect event for you, please contact us.