An Event Planner’s Guide on How to Plan a Dream Wedding

plan a dream wedding

This year, there are 23,778 wedding planner businesses in the United States which is a 10% decline from the year before.

Although there are fewer wedding planning businesses around the country, people are still getting married at a steady rate.

What does this mean for those looking to begin a career in event planning? It means now is the perfect time to start!

If you want to plan a dream wedding for every client you come across, read our guide to find out how to make that goal a reality.

How to Become a Wedding Planner

Before you can start planning dream weddings for happy couples, you need to learn how to become an event planner. You can find event design courses and programs in the event management field to help you get started.

However, to truly grace couples with dream weddings, there is much more to learn. Use the following tips to become the best event planner you can be.

Create a Good Image

If someone comes to you to plan a dream wedding for them, they are going to make a snap judgment when you meet them. A wedding planner is supposed to behave with a level of professionalism and poise.

Your overall image should showcase your talents as an event planner. Focus on being business-oriented, neat, organized, and knowledgable.

Showcase Professionalism

Yes, we’ve touched on this point, but we want to add to it because of how important it is. As an event planner, you’ll need to look like a professional and act like one too.

Like other professions, you should carry the same level of professionalism in your daily life. The way you interact with others is going to indicate whether or not you are successful.

Get Organized

As a professional wedding planner, you may have to juggle more than one event at a time. Because of this, it is essential to have organizational skills.

As a general rule of thumb, you should prioritize the events that are coming up sooner than others. However, you have to be careful not to neglect other weddings in the meantime.

The easiest way to get organized is by having a calendar and to-do list. You can do this with a physical planner or by using technology. Chances are, using technology will be easier and your clients will feel more comfortable with it.

Market Yourself

Wedding planners have to dabble in marketing to get their name out there. The best strategy will cost you little money while getting your name out to the locals.

You can use social media and a website to build up your personal brand. You can also find an event planning business to work for that will handle most of the marketing for you.

Widen Your Network

Nowadays, many jobs require knowing a network of people. This couldn’t be more true for event planners.

As you work on building relationships, they may come in handy in the future.

For example, you can get to know wedding venue owners, florists, bakers, photographers, DJs, etc. One day, you may be able to get someone’s dream venue because of your relationships that another planner cannot.

How to Plan a Dream Wedding

After getting a few clients, you are ready to put your skills to use and plan a dream wedding. We’ll go over the best wedding planning tips to help you further.

Stick to the Budget

Knowing how to plan a wedding can get a little difficult if the couple has a strict budget with major asks. Not sticking to the suggested budget is a sure way to lose clients in the future.

Your job is to do everything you can to make a couple happy on their special day. Even if their requests are outlandish, you have to find a common ground to make them work.

Book the Big Elements First

Any great wedding planning checklist will have the photographer, venue, dress, and save the dates listed at the top. These are the bigger elements you should encourage a couple to get through first.

After planning the budget, booking a wedding planner is the next piece of the puzzle. Hopefully, your client has booked you enough in advance to find a great venue.

Unless a couple has a venue in mind, finding one will take time. In general, it’s best to book a venue a year in advance.

As the wedding planner, it’s up to you to get a client’s dream venue booked in a reasonable amount of time.

After the venue is booked, it’s time for your client to choose their wedding party. This can also be done around a year in advance.

The reason for choosing a wedding party far in advance is because it will allow the couple to then focus on their website. From there, they can register items and allow their loved ones access to them.

Just like venues, wedding photographers and videographers stay booked months in advance. Most clients won’t know who to choose, but with your networking skills, you should already have the right people in mind.

Last, help your bride look for their perfect wedding dress. If you took wedding planning design courses, you can use your expertise to help with the right dress and even bridesmaid dresses.

Handle the Smaller Elements Next

No element of a wedding is small, but you know what we mean. The next step of the process is helping your clients find the right flower arrangements, officiant, entertainment, and even help book the honeymoon.

Once you have the big pieces down, the rest of the wedding planning process should be a little less stressful.

Do You Have What It Takes to Be an Event Planner?

Whether you’ve dreamed of being a wedding planner your whole life or have found your new passion recently, you do have what it takes to be a wedding planner!

The hardest part of the job is getting started and making a name for yourself. If you follow the tips in this guide, you’ll be well on your way. The next step: plan a dream wedding for any client you come across!

Get started with your career by checking out our event education system. For any questions, contact us now.

Everything You Need to Know About Becoming an Event Planner

event planner

When people think of fast-growing industries, they think of technology or finance. They should think about event planning. 

Nearly 140,000 Americans are event planners. The industry will add an additional 10,000 jobs over the next decade, meaning it is growing faster than average. 

If you’re looking for an exciting job opportunity, you should think about becoming an event planner. But many people hesitate. They have a lot of questions about this line of work. 

How should someone prepare themselves for the job? What are the essential skills that a person needs? 

Here is your guide to answering those questions. 

You Should Get Educated

You do not have to go to college to be a successful event planner. But you should try to get a college education. 

There is no Bachelor’s degree in wedding planning design, so you should try to pursue a program in hospitality. A hospitality program will teach you business management, marketing, and public relations. 

If you enjoy being in college, stay and get a Master’s degree. You can take finance and entrepreneurship classes, which can set you up to run your own business. 

While at college, try to take classes outside of a core hospitality program. Taking art or literature classes can facilitate your creative thinking. 

Before you graduate, meet up with your teachers. Talk to them about life as an event planner. Take their contact information so you can use them as references and get referrals from them.  

You may be able to find event design courses in community colleges. Some provide only wedding planning courses, while others cover a range of events. In any case, try to take these classes and get a certificate in wedding planning. 

A few community centers or private businesses may have some classes. Search for “wedding design classes near me.” You may be able to get instruction in floral design, which many events rely upon. 

You Must Get Experience

Experience is just as important as education in event design. While you are in college, you need to work for an event planner. Google “wedding coordinator near me” to find jobs near you. 

As an entry-level employee, you can expect to handle the paperwork and office tasks. This sounds dull, but administrative duties give you knowledge of the back-end of the business. You may also handle some marketing duties, like sending emails to potential clients. 

Once you’re out of school, find a full-time job with an event planner. Intermediate-level employees handle more duties related to the events themselves, like finding venues. 

If you cannot find a job with an event planning company, find one with a hotel or entertainment agency. Both work alongside event planners, and you may be able to connect with one. They also give you experience in management and creative projects.  

See if you can attend some events yourself. Find a wedding event hall in Milwaukee and observe how they prepare for events. Take notes on qualities you like. 

Prepare Yourself for Long Hours 

There are many skills that event planners need to be successful. A good work ethic and endurance are two essential ones. 

Events require weeks of preparation. You have to meet with clients and figure out what they want. You have to find caterers, musicians, and venue hosts. 

Then you have to prepare the venue site itself. You have to find seating and a stage, in addition to decorations and amenities. The event itself can take hours to unfold.  

You can expect to work longer than forty hours a week, especially toward the start of your career. You may have to work late or come in early some days. 

This may sound stressful, but you can have a full life working long hours. Create a daily routine that is personalized to you. Make lists of everything you need to get done. 

Structure your days into logical blocks. If you have a lot of little tasks, break your days into hourly blocks. Spend one hour working on one task. 

If you have a lot of big tasks, break your days down into mornings, middays, and evenings. Get tasks that require troubleshooting done in the mornings. Then get routine stuff done during middays, and prepare for the next day during the evenings. 

Stay Creative and Fresh 

Being creative and energetic are two other essential skills. Every client is different, and you have to adapt to their needs and desires. You often need to come up with new ideas to resolve a problem or go the extra mile. 

Give yourself time to read, write, and look at art. Keep a journal with you and jot down ideas you can use for events. 

Get at least eight hours of sleep every night. If you’re tired, you won’t be able to give your clients their full attention. 

You may have clients from different cultural backgrounds than you. Let them take the lead on their events, especially if you are unfamiliar with their culture.

But act as a resource for them. Offer your perspective on venues they can find and how they should schedule their event. 

Find the Best Event Planner 

You need to take some steps before you become an event planner. Get yourself educated. Find courses in event design, or pursue a major in hospitality management. 

Get a job at an event planning studio. If you can’t find one, work at a hotel or an entertainment agency. Start with an entry-level position that gives you knowledge of the back-end. 

Prepare yourself for long hours by writing a schedule for your day. Find sources of inspiration so you can adapt to your clients. 

Hire a planner yourself and see what they do. K&S Events offers the best services in Milwaukee. Contact us today. 

The 6 Event Planning Skills You Need to Succeed

event planning

In 2020, 95% of B2B marketers said that meetings have a huge impact on meeting goals. 

This is just one of the reasons that meeting and event planning is a huge and necessary industry in the USA. Responsible for important events such as corporate meetings and weddings, event planners can sometimes have a huge amount of pressure on them — but it’s all worth it when they see the end result and the difference they’ve made.

Are you thinking about becoming an event planner? You should be aware of the skills you need to succeed at the job.

If you can master these, you’ll be a great event planner.

1. Communication

The most obvious should come first. Communication.

One of the most event planning skills, communication with clients and with anyone involved in making the event come to life is critical. You need to have the ability to sit down with a client and find out everything they want to make their event special.

Some clients may be very forthcoming and tell you everything they need — to the point where every little detail might be impossible to achieve! Your communication skills will come in handy there too, as sometimes you need to temper expectations.

Other times, they will be reluctant to specify too much and may be shyer. It’s important to draw out of them exactly what they want so you can make sure they aren’t let down by the final result.

You also will often have to pass on these expectations to the venue, caterer, and other people involved in planning the event. Things often get lost in translation in any industry, so you need to have the ability to be as clear as possible while still remaining both concise and warm. 

2. Organizational Skills

If you’re the kind of person who considers themselves a little scatter-brained, event planning may not be for you! At the very least, it’s a trait you’ll have to work on.

Almost a quarter of Americans, for example, pay their bills late because they can’t find them. That’s a lot of disorganized people, and some of them may end up as your clients!

You need to be organized enough for everyone. After all, clients come to you because they can’t quite organize this themselves.

After planning your first couple of events, you should have a system in place that helps you. Find a specific way to store files, take notes, and keep track of what still needs to be done.

Different things work for different people, but you need to know what helps you get the job done. 

3. Adaptability

Unfortunately, working in event planning can be a challenge at times. It’s a rewarding career, but parts will be an uphill battle — for example, your client changing their mind on something last-minute, or a venue falling through.

You need to be adaptable and able to think on your feet. If your client suddenly hates something or you need to find a backup caterer, you should be able to do this without panicking.

Adaptability and quick-thinking in a crisis are skills essential to event planning. If you don’t yet have them, it’s time to work on them. 

4. Creativity

Although a client may come to you full of ideas that they just want you to execute, you should be prepared to make suggestions and have your own input. Sometimes, someone will come to you with no real idea of what they want, and that’ll require you to do a lot of work!

Creativity is a big part of event planning. Even if the client has their own ideas, you should be able to suggest ways to make the event more special — particularly if you plan on specializing in weddings or social events rather than corporate.

Those are more likely to need a creative flair!

The good news is, the more events you do, the easier it’ll become to think of fresh and exciting ideas for each event, as you can draw inspiration from the others. Until then, browse and attend other events of the same nature. 

5. Leadership

As an event planner, you are expected to take something of a leadership role. You’ll be the one taking the clients’ ideas and translating them into something tangible by contacting everyone to make the event come together.

This doesn’t mean you have to be a huge extrovert or someone who thrives on social attention. Introverts can be great leaders too, as long as they’re willing to take charge.

You’ll also likely be expected to take charge when something goes wrong and should be prepared for that. 

6. Problem-Solving

Speaking of things going wrong — problem-solving is a huge part of being an event planner.

Here are just some of the things that can go wrong:

  • Someone is sick, and the date needs to be moved
  • The venue can no longer host the event
  • The caterer, entertainment, or something else falls through at the last minute

You’ll be expected to have fast answers. Can you do without this specific thing, or do you need to find a replacement? Where do you get one?

Event Planning Is Almost a Lifestyle

Event planning is one of the most rewarding careers out there. You can make people truly happy by giving them the event of their dreams, and if organization and creativity are your strong points and passions, you’ll truly love doing it.

However, you do need to work on these skills to be good at the job. If you can master them all, you’ll be the best event planner in town.

For event planning in Milwaukee, Wisconsin, contact us today! 

7 Key Tips for Becoming an Event Planner

event planner

Between 2019 and 2029, the event planning industry is expected to grow significantly. More and more people are getting into the career, and there are many reasons why.

It’s fulfilling, and you can make your clients very happy.

However, when it comes to the career of an event planner, people often struggle with where to start. Formal training is an obvious answer, but there are other things you can — and should — do to build your career as an event planner.

If you’re seriously considering it, follow these tips to become successful in no time and be a dream event planner for many clients!

1. Focus: What Kind of Event Planner Do You Want to Be?

An event planner is a vastly varied career. There are many different kinds of meetings and events that can take place, and very rarely will an event planner cover them all.

Usually, they have an area of expertise.

This could be anything from:

  • Wedding planning
  • Social events
  • Corporate events
  • Non-profit organization events

It’s important to decide what you’re passionate about, as well as the kind of money you want to make and how much time you want to spend working. Planning some of these events can be more demanding than others.

2. Research, Research, Research

When you’ve decided what kind of event planning you want to do, it’s time to do your research.

Look at successful events of the same kind. Attend some if possible. 

You’ll also want to do some online research. Check how much they pay, how your work-life balance will look. If you can, talk to others who are in the same business in your area, as they’ll be able to give you realistic ideas.

It’s also worth researching just how in-demand your niche is. You don’t want to pick a job as an event planner for a certain kind of meeting, only to find out that people in your area are rarely looking for such a thing. 

3. Set Your Goals

When you’ve decided what kind of event planning you want to do and you’ve done your research to solidify your decision, it’s time to set some goals.

You might want to think about how many events you want to plan in a given time frame because then you’ll know how many people you can take on.

You’ll also want to think about your rates. You can charge by the hour or by the event, and it really depends on what works for you.

You can also set annual goals for your business, as hopefully, it will grow as time goes on.

4. Build a Portfolio

Building a portfolio of images is one of the most important things you can do as an event planner. It’s something to show your clients to convince them of why they should hire you, and it’s a very valuable tool.

Many people choose to have a hard copy, but having a website is also a great idea. 

Even if web design isn’t your thing, there are free website hosts and themes you can use that will impress your clients just as much as any custom design! 

You’ll have to get started on event planning before you build your portfolio, but make sure you have one up and running as soon as possible. 

5. Become Certified

Becoming a certified event planner is a goal for most people in that career field. There are many different certifications available, each with its own requirements, so it’s important to look into what’s best for you.

A related degree (such as hospitality) can speed up the time it takes you to get certified but without the degree, you can expect to need anywhere between 2-5 years for certification.

The benefits of certification include being able to charge more for your work and being respected in your field. People are more likely to hire someone with a certification, even if the rate is higher. 

6. Make Good Connections

Making good connections and networking is as important as anything else in the industry!

If there are event planning conventions anywhere near you — or you have the means to travel to them — you should do it. By making the effort, you can get your name out there more as a respected event planner and connect with others in the industry who may be able to lead you to clients.

You can also connect with people online if it isn’t possible to attend conventions. 

7. Build a Good Reputation

There will be times in your job when you’re frustrated with a particularly difficult client, or when something seems impossible. While you may not be in the wrong, it’s important to keep your cool.

Many event planners get their clients from referrals or word of mouth. If you come across as frustrated and easily stressed — even if that’s not the truth of the situation — it might mean losing out on potential clients.

By always being calm, friendly, and professional, you’ll do yourself a lot of favors in this field. Working on your people skills is as important as anything else. 

Do All This and You’ll Be a Respected Event Planner in No Time!

If you’re willing to work on your experience and training, build a professional portfolio, and become certified when the time comes, you’re well on your way to becoming a respected event planner!

It’s not always an easy path, but it’s highly rewarding and will give you a career where you can truly make a difference and enjoy your work. What else could you ask for?

For event planning in Milwaukee, Wisconsin, or learn How to become an Event Planner Pro, contact us today!